On “Dedication,” which finds both Hussle and Kendrick Lamar aggressively touting their L.A. It also helped that JAY Z bought 100 copies himself. Hussle wasn’t new to business: He approached his neo-G-funk rap with industry savvy, too, dominating L.A.’s mixtape circuit by selling his in-demand 2013 tape, Crenshaw, for $100 apiece long before artists like Mach-Hommy and Westside Gunn sold their art at such prices. Instead, he started a coworking space in Crenshaw’s commercial district, alongside his store, Marathon Clothing. After the triumph of his now-hauntingly titled studio debut, 2018’s Victory Lap, Hussle didn’t leave for the safe confines of Calabasas. Just 10 days after Ermias "Nipsey Hussle" Asghdeom was shot and killed in 2019, the Los Angeles intersection of West Slauson Avenue and Crenshaw Boulevard was renamed in his honour, a fitting commemoration for the late rapper who invested-emotionally and financially-in his area.
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